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    You can measure your backlinks using various...

    You can measure your backlinks using various online tools like:

    - Moz tool
    - SEMRush
    - Majestic tool
  2. Direct marketing is a promotional method that...

    Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a...
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    There are six types of errors: - Certificate...

    There are six types of errors:

    - Certificate error
    - Phishing and Malware warnings
    - 404 Not found
    - Server not found
    - Unable to connect
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    Google update is actually the algorithm changes...

    Google update is actually the algorithm changes Google makes in their search engine to rank websites accordingly. Some major Google updates are:

    - Google Penguin
    - Google Panda
    - Google...
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    Website boosting can be done by building good...

    Website boosting can be done by building good backlinks from relevant webpages. Also social media promotion will help boost your website in search engines. Other ways are affiliate marketing, Google...
  6. On page seo refers to the process that is...

    On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

    Keyword research
    Meta tags and title
    Meta description
    Robots.txt file
    Sitemap...
  7. Good content and design are the most essential...

    Good content and design are the most essential factors that effect a landing page optimization. A good landing page will help to gain more traffic and build your webpage popularity in search engines.
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    Organic search results are listings on search...

    Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic...
  9. Focus keyword can be selected with the help of...

    Focus keyword can be selected with the help of Google keyword planner. It is the best free tool for high quality keyword research. They help to provide various keyword suggestions for your domain,...
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    A web search query is a query that a user enters...

    A web search query is a query that a user enters into a web search engine to satisfy his or her information needs. Web search queries are distinctive in that they are often plain text or hypertext...
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    Social bookmarking is an off page technique to...

    Social bookmarking is an off page technique to build backlinks for your website. They are used to rank keywords and generate traffic to your website from external webpages.
  12. Ad extensions are additional pieces of...

    Ad extensions are additional pieces of information about your business, like a phone number or a link to a specific page on your website, you can add to your ads. Ad extensions are free to add to...
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    Link exchange is the process of exchanging...

    Link exchange is the process of exchanging backlinks between two or more mutual websites. They are no preferred by Google as they are considered as link trades between websites.
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    Funnel analysis involves using a series of events...

    Funnel analysis involves using a series of events that lead towards a defined goal, like from user engagement in a mobile app to a sale in an eCommerce platform or advertisement to purchase in online...
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    500 Internal Server Error is a generic error...

    500 Internal Server Error is a generic error message, given when no more specific message is suitable. There are a number of causes for a 500 Internal Server Error to display in a web browser. Below...
  16. An impression is counted each time your ad is...

    An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Each time your ad appears on Google or the Google Network, it's counted as one...
  17. Proper link building implies building of...

    Proper link building implies building of backlinks for your website from relevant webpages and using high quality content. The process will help to rank keywords higher in search engines and generate...
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    Domain authority is the measure of strength and...

    Domain authority is the measure of strength and popularity of your domain in search engines. It is measured by Moz and your domain is ranked between 0 to100 depending on the popularity and trust. DA...
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    SEO is better as it helps to rank keywords higher...

    SEO is better as it helps to rank keywords higher in search engines, whereas PPC only helps to promote your keywords to gain traffic for a certain period through successful campaigns.
  20. As on July 26, AdWords rolled out new character...

    As on July 26, AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of...
  21. Profile submission is an off page technique to...

    Profile submission is an off page technique to build backlinks for your website. They help to build trust of your domain and also rank it higher in search engines.
  22. Alt text (alternative text) is a word or phrase...

    Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. The...
  23. 301 redirect is the most efficient and Search...

    301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular...
  24. I would suggest not to go for any paid tools for...

    I would suggest not to go for any paid tools for website ranking because paid process is considered negative by Google and can penalize your website in search engines.
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    Keyword frequency refers to the number of times a...

    Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page. The theory is that the more times a keyword or keyword phrase appears within a web page, the...
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