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Type: Posts; User: RH-Calvin

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    Page authority is the measure of strength and...

    Page authority is the measure of strength and popularity of your webpage in search engines. It is measured by Moz and your webpage is ranked between 0 to100 depending on the popularity and trust. PA...
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    Domain authority is the measure of strength and...

    Domain authority is the measure of strength and popularity of your domain in search engines. It is measured by Moz and your domain is ranked between 0 to100 depending on the popularity and trust. DA...
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    There are basically two types of SEO techniques -...

    There are basically two types of SEO techniques - on page and off page.

    On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

    Keyword...
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    Meta descriptions can be any length, but Google...

    Meta descriptions can be any length, but Google generally truncates snippets ~300 characters (this limit increased in December 2017). It's best to keep meta descriptions long enough that they're...
  5. The various digital marketing techniques are: ...

    The various digital marketing techniques are:

    - SEO
    - SMO
    - Email marketing
    - PPC
    - Affiliate marketing
  6. The most important Google ranking factors are: ...

    The most important Google ranking factors are:

    - Content
    - Website design
    - Website loading time
    - Backlinks
  7. SEO is a type of search engine marketing (SEM)...

    SEO is a type of search engine marketing (SEM) that helps to optimize your website and promote it in various search engines. The process helps to build your presence and reputation in search engines...
  8. Google has since promoted the Treemaps report to...

    Google has since promoted the Treemaps report to the All Traffic section in GA, where you can now use it to analyze the performance of all of your acquisition channels. A treemap is a visualization...
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    The most popular social media platforms are: -...

    The most popular social media platforms are:

    - Twitter
    - Facebook
    - LinkedIn
    - Google plus
    - Instagram
    - Pinterest
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    Hyper Text Transfer Protocol Secure (HTTPS) is...

    Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The 'S' at the end of...
  11. Quality Score is Google's rating of the quality...

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your...
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    To reiterate, your AdWords Quality Score depends...

    To reiterate, your AdWords Quality Score depends on several factors, among them:

    - The relevance of your ad to the keyword.
    - The relevance of your ad to your landing page.
    - The historical...
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    Email marketing is directly marketing a...

    Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email...
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    Backlinks can be indexed by sharing the webpages...

    Backlinks can be indexed by sharing the webpages containing backlinks in various social media websites.
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    Domain authority is the measure of strength and...

    Domain authority is the measure of strength and popularity of your domain in search engines. It is measured by Moz and your domain is ranked between 0 to100 depending on the popularity and trust. DA...
  16. Submitting your website in Google will help...

    Submitting your website in Google will help increase visibility of your website in the search engine. It will help to gain more traffic and rank it higher in Google.
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    Link farming is the process of exchanging...

    Link farming is the process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to...
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    Heading tags are HTML tags that are used to...

    Heading tags are HTML tags that are used to define the headings of a webpage content. They are of six types as follows:

    H1
    H2
    H3
    H4
    H5
    H6
  19. Robots.txt is a text file that lists webpages...

    Robots.txt is a text file that lists webpages which contain instructions for search engines robots. The file lists webpages that are allowed and disallowed from search engine crawling.
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    Both are equally important to promote your...

    Both are equally important to promote your website and gain more traffic. Pinterest is specially designed to share images and promote your website products.
  21. Cross Linking is the art of creating links within...

    Cross Linking is the art of creating links within a website. In a very traditional layout you might have a home page and then to other pages (page A and page B). The home page would contain links to...
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    Caching is the process or reading through your...

    Caching is the process or reading through your webpage source by search engine spiders. They provide a cache certificate after a successful crawl.
  23. Website backlinks can be checked using various...

    Website backlinks can be checked using various online tools like:

    - Ahrefs
    - Opensiteexplorer
    - Majestic tool
    - Backlinkwatch
  24. Website ranking can be improved by good on page...

    Website ranking can be improved by good on page and off page activities. Uploading good content and building good backlinks will help to rank keywords higher in search engines.
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    Incoming links are also known as inbound links....

    Incoming links are also known as inbound links. These links are those that point to your domain from external webpages. These links bring in traffic and help to rank your keywords higher in search...
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