Have you tried this Hub and Spoke model for your content marketing?
Quote:

...If you’re serious about growing traffic to your site and becoming a thought leader and authority in your space, content marketing is a must. Put yourself into the buyer’s frame of mind because you, yourself, are a buyer too.

When you want to make a decision, you look to the Internet to search for answers to your questions, to become educated on options and the variety of choices. You also want to know what your friends think and what others think about the product or services you are searching for.

If you, as a business or marketer, don’t have the answers to buyer’s questions, if you’re not educating them, if you’re not having conversations through social media about their concerns, you will not be an option in their decision....

...60% of consumers feel more positive about a company after reading custom content on their site....

Build Your Content Marketing Strategy Around a Hub & Spoke Model