How are you tracking your content marketing metrics?
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...Content marketing may be the most difficult entity to track and understand. This is because it is typically used for building brand recognition and industry leadership. Being as how the correlation between sales to content marketing is hardly black and white, many marketers simply do not track the correct data. However, there are specific points that can signal the success or weakness of this type of marketing.

There are four key content marketing metrics to track: consumption, sharing, lead generation, and sales...

The 4 data metrics your marketing team needs to track for better conversions (scroll down)