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  1. #1

    What factors affect quality score..?

    Hello friends,

    What factors affect quality score..?

  2. #2
    Expected Clickthrough Rate (CTR) Expected Clickthrough Rate (CTR) measures the probability that your advertisements will be clicked when they are appeared for a particular watchword (barring different factors, for example, promotion position and promotion expansions).

  3. #3
    To reiterate, your AdWords Quality Score depends on several factors, among them:

    - The relevance of your ad to the keyword.
    - The relevance of your ad to your landing page.
    - The historical performance of your account.
    - The click-through rate of your ad.
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