Google Marketing Platform

[Linked]

Hi All,
Do anyone know how to use Google Marketing Platform?

Does it meant for normal users or for only the
enterprise version users who use double click products or Google analytics 360 users can only use it?

Suppose a user who use the free version of Google analytics,Google optimize,Google data studio can use Google marketing platform or only Google analytics 360 users and double click users only use it?


Thanks

[RH-Calvin]

Google Marketing Platform, a unified solution for cross-channel marketing. It includes an integrated set of advertising and analytics products that let you manage the entire customer journey.