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  1. What factors affect Quality Score?

    Hello friend,

    What factors affect Quality Score?

  2. #2
    To reiterate, your AdWords Quality Score depends on several factors, among them:

    - The relevance of your ad to the keyword.
    - The relevance of your ad to your landing page.
    - The historical performance of your account.
    - The click-through rate of your ad.

  3. #3

  4. #4
    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Landing page quality and relevance. The relevance of your ad text.
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