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  1. #1
    Join Date
    Aug 2017
    Posts
    120

    What Is The Role of Negative Keywords In PPC ..?

    Hello friends,

    What Is The Role of Negative Keywords In PPC ..?

  2. #2
    Well, Negative keywords in PPC is a kind of keywords which prevents the ad from being triggered by a certain word or else phrase too and hence your ads will not be displayed to anyone who is searching for that phrase and this is called as Negative match. see for example... If anyone use word "Cheap" then google will show "Cheap" so we must always set negative keyword.

  3. #3
    In pay per click advertising, negative keywords prevent advertisements from displaying for particular keyword phrases.
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  4. #4
    A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match. ... On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.

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