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  1. #1

    What Is Attribution In Google Analytics?

    What Is Attribution In Google Analytics?
    Last edited by varunroy; 06-19-2020 at 09:43 AM.

  2. #2
    Hi Friends,
    Attribution. The process of assigning credit for sales and conversions to touchpoints in conversion paths. Attribution allows marketers to quantify each channel's contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google.

  3. #3
    Attribution is the act of assigning credit for conversions to different ads, clicks, and factors along a user's path to completing a conversion. An attribution model can be a rule, a set of rules, or a data-driven algorithm that determines how credit for conversions is assigned to touchpoints on conversion paths.
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